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Project

DWNTWNMEN

Location

DTLA

Client

Hermès

 

An immersive celebration of the modern Hermès Man, DWNTWNMEN transformed a vacant warehouse on the outskirts of Chinatown into a collection of unique experiences, inspired by the slogans of iconic graphic artist Anthony Burrill.

Built into each experience was a digital keepsake. Custom tokens—unique to each guest—captured photos, gifs, high scores, and more—collecting each memory into an online album, where guests could edit, post, and share their journey.


 
 

Highlights from Los Angeles

A reprisal of the Spring-Summer 2017 collection opened to a maze leading guests through seven distinct environments: a game room, capturing the energetic joy of the brand; an audiophile's delight adorned with hundreds of scarf prints reimagined as playable LPs; a California desert scene, where Airstreams dotted the landscape, serving up local flavors, themed drinks, and a live set from the Cold War Kids; a garage, narrating the legendary craft of 180-year-old maison; a gallery, encouraging guests to touch the artwork; and more.


 

Press